Our Story.

Boity’s Hair isn’t just a business, it’s a dream come true – a dream of gorgeous, healthy hair that empowers every woman to look and feel her absolute best.

The story began in 2015, fueled by my own frustration with finding top-quality hair extensions. As a South African woman, I craved beautiful hair that celebrated my unique style, but the options available just didn’t cut it (literally!). That’s when Boity’s Hair was born, driven by the passion to provide exceptional human hair extensions at accessible prices.

Young black female showing off her beautiful hair pixie

Weaving Confidence, One Strand at a Time

Welcome to Boity’s Hair – Where Your Hair Dreams Come True!

Founded by Boitumelo Raphala,  we’re a small, proudly South African, female black-owned business with a big vision. We believe that every woman deserves to feel confident and beautiful, and our hair extensions are just one tool to help you achieve that.

Our Mission:

At Boity’s Hair, our mission is simple: to empower women of all backgrounds by offering the finest selection of human hair extensions and accessories. We want to help you unlock your inner stylist and create a look that makes you feel like the absolute queen you are.

Our Vision:

We envision Boity’s Hair becoming a household name synonymous with quality, variety, and exceptional customer service. We see ourselves as a trusted partner in your hair journey, offering the perfect extensions to match your unique style and budget.

Solving Your Hair woes:

We understand the struggles of finding the right hair extensions. Whether it’s dealing with thin hair, wanting more volume, or simply experimenting with a new look, we’ve got you covered. Our extensive range of 100% human hair, from Brazilian to Vietnamese, offers endless possibilities to create your dream hairstyle. Plus, with our top-notch customer service, you can always count on us for expert advice and support.

Join the Boity’s Hair Family:

Boity’s Hair is more than just a hair products company; it’s a community of strong, beautiful women who embrace their individuality. We invite you to join us on this journey of confidence and self-expression. Visit our website at www.boityshair.co.za and explore the world of possibilities that await!

Online-SHOPPING

Shop Smarter, Get Free Shipping! Boity’s Hair makes finding the perfect hair extensions easy. Filter by price, brand, style, color, or length. Save favorites to your wishlist and share them with friends. Plus, get free shipping on all South African orders over R1500.

Invest in hair that lasts. Boity’s Hair offers premium human hair weaves and wigs built to endure. Our experienced team provides personalized service and can even custom-match your hair desires. Shop from home and enjoy nationwide delivery in South Africa! Plus, follow us on social media for exclusive deals and hair trends.

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Products for sale

89

Active buyers / day

1038

Buyers Active on Boitys Hair

Discover Martfury’s Journey​

January 2004
Gets launched as online martketplace merchant by Martin Garrix in United States.
May 2006
Attracts first investor, Herba Beauty Care, and receives $10 million investment
December 2008
Gets $45 million more as Bison Coporation Partners jumps on the investment bandwagon
February 2012
Gets launched as online martketplace merchant by Martin Garrix in United States.
September 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.
July 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.

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